Andalucia presents its new tourism products to Swedish professionals in Travel News Market

The Nordic markets are a "priority objective" for Andalucia in the recovery of the source markets after the Covid-19 pandemic, both due to the direct connections with Andalusian airports and the profile of the Swedish traveler, who usually has high purchasing power and extensive vacations every year. Specifically, according to a 'big data' analysis by the Ministry of Tourism on flight searches carried out during the past year, citizens of the Nordic countries are the most likely to travel to Andalucia, along with other markets such as Ireland, United Kingdom, Belgium and Germany. The report, prepared on 2,300 million searches and 169 million flight selections during 2020 from the most relevant issuers for the destination, studies the evolution by country to determine which were the markets with the best potential to travel to the region.